search-engine optimization: the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site.
SEO Services Features
Every client who hires us to do SEO work for them will get a full suite of Security, analytical, email acquisition and much more in Premium plugins. $6,000.00 value. As well as a basic website overhaul annually.
Keyword Research and Selection
We conduct research to determine the best keywords for your business. This step is crucial in ensuring your campaign is as impactful as possible.
Google Analytics Installed
Google Analytics will be installed on the customer’s website. Google Analytics is a website reporting tool to allow us to report on traffic data.
Onsite Optimization Content Audit
An in-depth content audit will be performed on the customer’s website. This audit will ensure that the client’s website has quality content that is optimized and highly relevant in the eyes of search engines.
Google Webmaster Tool (Install/Monitor)
Google Webmaster Tools will be installed and used to monitor errors which may occur on the customer’s website. Google Webmaster Tools provides valuable data to the Account Manager to ensure a customer’s website meets SEO standards. (If required)
Robots.txt File & XML Sitemap Creation and Implementation
A robots.txt & an XML sitemap file is created and installed into the back end of your website to ensure Google receives proper directions on how to index your site.
Our team of writers creates educational and informative keyword focused content that is relevant to your industry. Once written, we seek out relevant publications to post that content.
4–8 active keywords
Your SEO Services Campaign will include optimization efforts targeted toward a minimum of 4 keywords and a maximum of 8 keywords. The final number will be derived from the customer’s physical location and business heading.
Custom Offsite Blogs
Our team of writers create original, engaging content written around your keywords and industry. Once written, we seek out relevant publications to post that content.
We search the web for content in industries similar to yours, and then join in the conversation. These comments help build your overall online presence and increase your link diversity.
We submit your business information to bookmarking sites. This creates a live link back to your website. Search engines use bookmarking sites to determine what content people share with their friends, giving you more opportunity to be seen by potential customers.
We submit your website to live digital directories that are built to promote businesses online. Consumers frequent these sites when searching for services, search engines also index directory sites often to determine which websites are actively being promoted.
Google My Business Profile
Creation, categorization, submission, and verification of your business profile on the top business profile sites, including Google My Business.
We create, optimize, submit, and verify your business profile on Google My Business and Bing Places. We also create and submit business profiles on other sites, such as Foursquare or Yelp.
Keyword Ranking and Reporting
Within your reporting dashboard, we display the start rank and current rank of your approved keywords. This allows you to quickly see the growth of your campaign over time and is the best initial indicator of success.
Dedicated Client Success Team
A team of SEO specialists dedicated to your campaign, and your business goals. This team works behind the scenes to optimize your campaign and provide detailed monthly reporting, website optimization, and technical troubleshooting.
Account Management services help to identify target keywords, share optimization opportunities, answer questions, make suggestions, and monitor each campaign’s progress.
Account Setup and Review
To begin your campaign, we gather necessary information about your business, the services you offer; we also review the action items in the preliminary audit and allow you to approve keywords from our research.